I served as part of a team that developed this website under the direction of our divisional Executive Director. We have been through a lengthy process over the course of three years to reach the current design and architecture, which reflects both the needs of the institution and best practices for usability. The site is integrated with a database that indexes thousands of reports, derivative materials, studies in progress, and event pages.
I designed and built this site in its entirety, including creating all graphics and branding. The site needed to provide a place for our theater company to advertise our upcoming shows, sell tickets, post news, and connect with our audience through our blog and via social media.
I created this site for our development office to support a small group of very engaged high-profile donors called The Presidents’ Circle. They needed a website that would look current, would prominently display their activities and showcase their membership, and could be easily updated by their staff. I’m very pleased with this site; having been given more control over the design than I often have, I feel it’s a clear reflection of my own design strategies and priorities.
I designed this site to be a home for our ongoing study on genetically engineered crops, with the expectation that it will endure beyond the life of the study as a repository of information on genetic engineering in agriculture at the National Academies. The site includes Surveygizmo integration to collect feedback, as well as MailChimp integration to manage our GE crops mailing list. The design is based on the free theme Evolve, with my own CSS code added for greater customization.
This website is of course the purest example of my personal aesthetics. I tried to keep a focus on the content while keeping the design both contemporary and also reflective of my interests. The background image is a heavily-filtered photo of a metal table that I designed and built using oxyacetylene welding. The hero image on the homepage is my home workspace.
Promotional material for Coil Project shows:
The America’s Climate Choices project was a huge undertaking for the Academies, a series of five reports produced over three years at the request of Congress. The staff asked me to produce a video associated with each report; ultimately, we had to outsource two of the videos to contractors to get them all published in time for the final release. Advancing the Science is the best of the videos I produced.
The challenge in producing this video was having only one scientist available for an interview, and finding her to be extremely uncomfortable on camera. I alleviated the problem by plumbing the National Park Service’s huge library of stock footage, much of which is truly breathtaking. This allowed me to liberally edit the interview footage to make the subject seem more confident.
In addition to writing the copy for this brochure, I also developed the basic design in “wireframe” before turning it over to our publishing arm for a full print design.
I use Mailchimp to maintain several email mailing lists for the division, with subscribers totaling over 17,000. These are two emails that I’ve sent out. The focus in these emails is on clarity, value to the reader, and responsiveness.
The text of this iBook was written by one of our NAS staff writers; I developed the rest of the content and put it into iBook form.
As part of my role at the Division on Earth & Life Studies, I provide metrics reports for our digital products to our Executive Director on a monthly basis, and provide project-specific metrics reports on a case-by-case basis. For obvious reasons I can’t post these publicly, but I can provide an example on request. I’ve also created presentations in Powerpoint, Prezi, and Keynote that I am happy to share by request.