I designed and built this site in its entirety, including creating all branding graphics and much of the marketing material. The site needed to provide a place for our theater company to advertise our upcoming shows, sell tickets, post news, and connect with our audience through our blog and via social media.
I served as part of a three-person team that developed this website in 2009 under the direction of our divisional Executive Director. We have been through a lengthy process over the course of several years to reach the current design and architecture, which reflects both the needs of the institution and best practices for usability. The site is integrated with a database that indexes thousands of reports, derivative materials, studies in progress, and event pages. It will be replaced soon, however, as it is increasingly dated. The new website will be the result of three-plus years of careful research and design by a 12-person team from across the various units of the National Academies and will unify our division’s web presence with those of all the other units.
I designed this site to be a home for derivative materials related to our major study on genetically engineered crops, with the expectation that it will endure beyond the life of the study as a repository of information on genetic engineering in agriculture at the National Academies. The site includes Surveygizmo integration to collect feedback, as well as MailChimp integration to manage our GE crops mailing list. The design is based on the free WordPress theme Evolve, with my own revisions to the CSS code for greater customization.
This site was built within the strictures of a pre-defined template that I created for our smaller studies that needed standalone websites. Starting with the basic header and sidebar layout and institutionally-mandated branding in the banner, I created this site to house the products of this current National Academies study, including this interactive resource covering major techniques for carbon dioxide removal and sequestration.
This website is of course the purest example of my personal aesthetics. I try to keep a focus on the content while keeping the design both contemporary and also reflective of my interests. The background image is a heavily-filtered photo of a metal table that I designed and built with oxyacetylene welding. The hero image on the homepage is my home workspace.
While current web design trends push towards the single page website with a long scroll, keeping the content on several pages was a deliberate choice to establish more distinction between sections of the site, specifically between my professional work and my theatrical endeavors.
Promotional material for Coil Project shows:
The America’s Climate Choices project was a huge undertaking for the National Academies, a series of five reports produced over three years at the request of Congress and released in 2009-2010. The staff asked me to produce a video associated with each report; ultimately, we had to outsource two of the videos to contractors to get them all published in time for the final release. Advancing the Science is the best of the videos I produced, and currently has more than 12,000 views on YouTube. I made this video as a “one-man band,” serving as cameraperson, interviewer, director, and editor.
The challenge in producing this video was having only one scientist available for an interview, and working with her unique speaking style. I plumbed the National Park Service’s huge library of stock footage, much of which is truly breathtaking, which allowed me to liberally edit the interview footage to buttress the strength of the interview subject.
In addition to writing the copy for this brochure, I also developed the basic design in wireframe before turning it over to our publishing arm for a full print design.
I wrote this blurb with input from the playwright.
I use Mailchimp to maintain several email mailing lists for the division, with subscribers totaling over 17,000. These are two emails that I’ve sent out. The focus in these emails is on clarity, value to the reader, and responsiveness.
My position at the National Academies has given me a few opportunities to write brief summaries of our publications; these are distributed to project sponsors and the general public.
The text of this iBook was written by one of our NAS staff writers; I developed the rest of the content and put it into iBook form.
As part of my role at the Division on Earth & Life Studies, I provide metrics reports for our digital products to our Executive Director on a monthly basis, and provide project-specific metrics reports on a case-by-case basis. For obvious reasons I can’t post these publicly, but I can provide an example on request. I’ve also created presentations in Powerpoint, Prezi, and Keynote that I am happy to share by request.