My Resumé

I have been a professional producer of web content and manager of digital products since 2008. In the course of my work I have had extensive experience in all aspects of digital media production and communication strategy.  


Digital Media Specialist
The National Academies of Sciences, Engineering, and Medicine 
August 2009-present

Duties:
  • Creates and maintains content for the Gulf Research Program in Oracle’s SiteStudio
  • Develops and maintains independent special project websites in WordPress 
  • Designs and manages marketing emails (for lists totaling more than 22,000 total subscribers) 
  • Trains staff in use of multiple digital tools, including SmartSheet, Surveygizmo, Mailchimp, etc. 
  • Manages workflow for digital content, including the supervision of content development by program assistants in 11 divisions
  • Delivers monthly metrics reports on divisional digital communications (including Google Analytics, YouTube analytics, publishing reports from the National Academies Press, etc.)
  • Performs UX testing and analysis
  • Serves as strategic lead for a team behind the Division on Earth & Life Studies’ website (with about 8,700 pages and 120,800 visitors in 2016)
  • Manages acquisition of online tools like Smartsheet and Surveygizmo

Digital Communications Manager
The Coil Project
March 2014-present

Duties:
  • Develops visual identity materials related to The Coil Project, including logos, publicity posters, and website graphics
  • Designed, built, and maintains the Coil Project website, including the ongoing blog on current projects

Web Content Producer
WJLA.com / ABC 7 News
June 2008-July 2009

Duties:
  • Wrote news articles for WJLA.com and enhanced articles with multimedia content
  • Captured and posted video from Good Morning, Washington and ABC7 News at Noon
  • Streamed breaking news online

Digital Video Specialist
Wisconsin School of Business
October 2007-June 2008

Duties:
  • Shot and edited video of lectures for online posting and DVD distribution
  • Shot and edited short video promotions for the School of Business

Student Services Co-ordinator
University of Wisconsin, Madison: Afro-American Studies Department
March 2007-June 2008

Duties:
  • Assisted undergraduate and graduate students with every aspect of their academic careers, including course enrollment, advising, admissions, and degree completion
  • Designed and maintained the departmental web site
  • Provided assistance to faculty as needed, particularly with regard to resolving computer problems and technical issues

Teaching Assistant: Introduction to Film and Television
University of Wisconsin, Madison: Communication Arts Department
September 2006-December 2006

Duties:
  • Led four discussion sections
  • Offered one-on-one help for students
  • Graded papers and coursework

Section Instructor: Introduction to Public Speaking
University of Wisconsin, Madison: Communication Arts Department
September 2005-May 2006

Duties:
  • Taught four sections, both lectures and discussions
  • Offered one-on-one help for students
  • Graded papers and coursework

Download condensed one-page resumé as PDF


Selected Portfolio of My Work

Websites

The Coil Project

I designed and built this site in its entirety, including creating all branding graphics and much of the marketing material. The site needed to provide a place for our theater company to advertise our upcoming shows, sell tickets, post news, and connect with our audience through our blog and via social media.

The Division on Earth & Life Studies

I served as part of a three-person team that developed this website in 2009 under the direction of our divisional Executive Director. We have been through a lengthy process over the course of several years to reach the current design and architecture, which reflects both the needs of the institution and best practices for usability. The site is integrated with a database that indexes thousands of reports, derivative materials, studies in progress, and event pages. It will be replaced soon, however, as it is increasingly dated. The new website will be the result of three-plus years of careful research and design by a 12-person team from across the various units of the National Academies and will unify our division’s web presence with those of all the other units.

A Science-based Look at Genetically Engineered Crops

I designed this site to be a home for derivative materials related to our major study on genetically engineered crops, with the expectation that it will endure beyond the life of the study as a repository of information on genetic engineering in agriculture at the National Academies. The site includes Surveygizmo integration to collect feedback, as well as MailChimp integration to manage our GE crops mailing list. The design is based on the free WordPress theme Evolve, with my own revisions to the CSS code for greater customization.

Carbon Dioxide Removal and Reliable Sequestration

This site was built within the strictures of a pre-defined template that I created for our smaller studies that needed standalone websites. Starting with the basic header and sidebar layout and institutionally-mandated branding in the banner, I created this site to house the products of this current National Academies study, including this interactive resource covering major techniques for carbon dioxide removal and sequestration. 

Threeattic.com

This website is of course the purest example of my personal aesthetics. I try to keep a focus on the content while keeping the design both contemporary and also reflective of my interests. The background image is a heavily-filtered photo of a metal table that I designed and built with oxyacetylene welding. The hero image on the homepage is my home workspace.

While current web design trends push towards the single page website with a long scroll, keeping the content on several pages was a deliberate choice to establish more distinction between sections of the site, specifically between my professional work and my theatrical endeavors. 

Graphic Design

Promotional material for Coil Project shows: 

Videos

America’s Climate Choices: Advancing the Science of Climate Change

The America’s Climate Choices project was a huge undertaking for the National Academies, a series of five reports produced over three years at the request of Congress and released in 2009-2010. The staff asked me to produce a video associated with each report; ultimately, we had to outsource two of the videos to contractors to get them all published in time for the final release. Advancing the Science is the best of the videos I produced, and currently has more than 12,000 views on YouTube. I made this video as a “one-man band,” serving as cameraperson, interviewer, director, and editor. 

Landscapes on the Edge: New Horizons for Research on Earth’s Surface

The challenge in producing this video was having only one scientist available for an interview, and working with her unique speaking style. I plumbed the National Park Service’s huge library of stock footage, much of which is truly breathtaking, which allowed me to liberally edit the interview footage to buttress the strength of the interview subject.

Writing

Promotional Writing

Promotional brochure for the Division on Earth & Life Studies

In addition to writing the copy for this brochure, I also developed the basic design in wireframe before turning it over to our publishing arm for a full print design.

Promotional blurb for The Coil Project’s 2016 Capitol Fringe show

I wrote this blurb with input from the playwright. 

Promotional Email

I use Mailchimp to maintain several email mailing lists for the division, with subscribers totaling over 22,000. These are two emails that I’ve sent out. The focus in these emails is on clarity, value to the reader, and responsiveness.

Division on Earth & Life Studies: March Newsletter

Workshop Registration: Metabolomics as a Tool for Characterizing the Exposome

Science Writing

My position at the National Academies has given me a few opportunities to write brief summaries of our publications; these are distributed to project sponsors and the general public.

Hidden Costs of Energy: Unpriced Consequences of Energy Production and Use

Realizing the Energy Potential of Methane Hydrate for the United States

Understanding Climate’s Influence on Human Evolution

Other

Sea-Turtle Status and Trends: Integrating Demography and Abundance

The text of this iBook was written by one of our NAS staff writers; I developed the rest of the content and put it into iBook form.

As part of my role at the Division on Earth & Life Studies, I provide metrics reports for our digital products to our Executive Director on a monthly basis, and provide project-specific metrics reports on a case-by-case basis. For obvious reasons I can’t post these publicly, but I can provide an example on request. I’ve also created presentations in Powerpoint, Prezi, and Keynote that I am happy to share by request.

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